Buying DFS lineups or conducting DFS research to be used in a DFS optimizer. My clock has struck the wee-hours and my insomnia annoying bullhorn, “No sleep”. This is fight goes on and I usually lose, but you are the overall winner for my lack of sleep. A poll would reveal thousands of people believe buying a lineup is a form or cheating. I would be the first to say, it is not cheating, but it is paid advice. Not everyone has the time to research or truly know where to start when conducting research; therefore, let the outsourcing begins.